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The Faveo® Freedom Bra is the world’s first backless and strapless bra for larger breasts (sizes C to GG cups). Invented by British scientist Dr Joanne Morgan and developed by lingerie designer Megan Powell-Vreeswijk, the Faveo® Freedom Bra heralds a totally new method of breast support: ‘differential compression’. This method is so new, that only stockist's that have been trained to fit it are stocking the bra, making Silk Stocking Lingerie ( www.bras4u.net ) experts in this new technique.

Joanne’s invention came out of frustration at not being able to find any bra that would support her 34F bust in a backless dress. “Such a product was not scientifically possible for someone of my size so I decided to develop something completely novel and made the first prototype. With this, I demonstrated that the conventional theory about breast support (the cantilever method) is not the only way that breasts can be supported, and I filed patents world wide. I found that creating ‘differential compression’ around each breast is actually much better suited to larger breast sizes. Megan then took the concept and turned it into what it is today” says Joanne.

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Faveo 'Freedom' Bra

Freedom Bra Freedom Bra

‘Differential compression’ works through a band that wraps around each breast individually. The band moulds the breast into shape by applying pressure at different points around the circumference of the base of the breast. The Faveo® Freedom Bra has a carefully designed band that is held in place with a unique sticky silicone and is wider at the bottom and around the sides. The band very gently compresses the soft breast tissue at the bottom of the breast more in relation to the top, to create a net upward force and uplift. Pressure is also applied to the sides of each breast, producing gentle moulding forces to create a firmer and more youthfully rounded shape.

The Faveo® Freedom Bra is fastened with a familiar, adjustable hook and eye for those women with one breast larger than the other, and has an outer layer of stretch Lycra® to ensure an ultra-smooth contour.

According to celebrity stylist, Faye Sawyer, “The most important styling advice I can offer anyone is to wear the correct bra for their outfit. It used to be a challenge to find lingerie which allowed bigger busted women to enjoy backless or strapless outfits, but having the Faveo® Freedom Bra in my styling kit has changed all that.”

Coleen Nolan of Loose Women has stated that the bra is ‘simply superb’!
 
The average bust in the UK has increased to a 34E, meaning that the Faveo® Freedom Bra is set to take the UK by storm because it will be the only backless bra available for even the average woman. Initially, it will be available in two colours – Sahara and Black and will cover a size range from C to GG cups.

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Freedom Bra Freedom Bra

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  • Faveo "Freedom" bra. Cost: £35.00
  • Sizes. 30 to 38 D to GG. : 32 B to 40 FF.
  • Colour:  Sahara (Nude). Currency Converter

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